FTC Approved Four Final Orders Barring Companies from Making False All-Natural Claims

FTC Approved Four Final Orders Barring Companies from Making False All-Natural Claims

Following a public comment period, the Federal Trade Commission has aproved four final consent orders against companies that allegedly misrepresented their personal care products as “All-Natural” or “100% Natural,” despite the fact that they contain artificial ingredients.

According to the FTC’s complaints, announced in April 2016, the companies,Trans-India Products, Inc., trading as ShiKai, Erickson Marketing Group, doing business as Rocky Mountain Sunscreen, ABS Consumer Products, LLC, trading as EDEN Bodyworks, and Beyond Coastal made deceptive all-natural claims in online ads for a variety of products, ranging from sunscreen to shampoo.

Uder the final settlements, each of the companies is bared from making similar misrepresentations in the future and must have competent and reliable evidence to substantiate any ingredient-related, environmental, or health claims it makes.

The Commission vote approving the final orders and responses to the public commenters was 3-0.

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